SOCIAL MEDIA MARKETING –Strategies
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your action and let you know whether you are succeeding or failing.
The more specific your plamn is, the more effective it will be. In this post we will walk you through a six step to create a winning social media strategy of your plan.
1.Choose social media Marketing goals that align to business objectives
The first step to creating a social media strategy is to establish clear objectives and goals. Each of your goals should be SMART
Specific,Measurable,Attainable, relevant and time bound.
Start developing a successful social media marketing plan by writing down at least three goals for social media
2.Learn Everything you can about your audience.
Get to know your customers as real people with real wants and you will know how to target and engage on social media.
When it comes to target customer, you should know few things, like
1.Age 2.Location 3.Average income 4. Job title or industry 5.interests
3.Get to know your Comptetion.
Odds are your competitor are already using social media, and gthat means you can learn from what they are doing
Social media listening is a another way to keep an eye on your comptetor.
Do research on compteor’s company name, accound handles and other relevant key words on social media.
4.Do a social media audit
If you are using social media, ask yourself following questions
A.What’s working and what’s bot?
b.who is engaging with you
c.which network does your target audience use?
d.How does your social media presence compare to the comptetion.
Once you collected that information, you will be ready to start thinking about ways to improve.
During the audit you can discover fake accoutns using your business name or names of your products.Report them.
You may want to get your account verified to ensure you customers they are dealing with the real you
5.Set up account and Improve profiles
As you decide which network to use, you will also need to define your strategy for each.once you have decided which network to focus on, it’s time to creat your profiles.
Use high quality image that follow the recommended dimensions for each network, .
6.Find Inspiration and creat social media calender
While it is important that your brand is unique to can still inspire from other businesses that are great on social.
You can usually find social media success stories, award winning campaigns.
Even consumers can also offer social media inspirations..
Just make sure that you follow through and deliver what customers ask for.
7.Track Performance. Adjust and finalize your social media strategy.
Social media moves fast, nothing is final strategies keep changing.
Social media maketing strategy is a living document that you view and adjust as needed.
When you update your social strategy, make sure to let everyone on your team know.That way they can all work together to help your business make the most
Of your accounts.